Posts Tagged ‘Global warming’

It’s that time of the year again where we all come together to make impact within that 1 hour. A lot of you may have heard about Earth Hour and even participated. For those of you that do not know what is Earth Hour, we will fill you in a few details. Earth Hour is organized by the World Wide Fund for Nature (WWF) across the globe and is held on the last Saturday of March annually. This year, it happens to be on March 31st and will take place from 8:30 p.m. to 9:30 p.m. During this hour, it is encourages that every households and business turn off their lights for one hour to raise awareness about the need to take action and do your part on climate change and energy preservation. Last year records indicate that 5,251 cities and towns in 135 countries and territories in all seven continents responded to Earth Hour, and saved considerable electricity power across the globe.

The 2012 campaign theme of Earth Hour is “I Will If You Will”. I love this theme as it is encouraging and connecting people to do their part together as a team across the globe with one goal in mind. Great accomplishments usually come from great visions. Earth Hour is more than switching off lights for one hour once a year. It’s all about giving people a voice and working together to create a better future for our planet.

Likewise, ourselves at Colourful Grass we are dedicated to creating a more sustainable future for our next generations and see the planet as a whole. We combine our passion on fashion and environmental and humanitarian awareness together to design stylish, trendy, eco- and animal friendly footwear. Colourful Grass has a strong commitment to the environment and animal life.

We are going to be hosting a Veggie BBQ on Earth Day to raise awareness on sustainability. All proceeds from the food and 10% of our shoe sales will go to charitable organizations.

We have a strong passion and wonderful ideas on sustainable fashion, and we can do more with your support. Our Indiegogo campaign page at the link below and watch the video to see what the Colourful Grass family has to say: http://www.indiegogo.com/colourfulgrassfootwear?a=413479

We are looking for support from friends and family to bring to market our new spring/summer collection 2012 and we are offering great perks in return. If you could share the link through your network, it would be really appreciated!

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Facts ~ Is Cattle farming linked to Global Warming

Being an animal friendly (vegan) footwear company, research is fundamental to us so we can strive to become better at what we do. During our research, we always come across interesting facts on the animal farming industry. Not just for food consumption but for the fashion industry. Sometimes wearing a stylish leather jacket or carrying a luxury leather handbag is fashionable to some people.  But I am going to take you on a ten minute tour to the leather production circle.

First destination is a farm, specifically a cow farm.  Here is the first number you should know; a cow releases average 70 to 120 kg of Methane each year and Methane is 23 times higher than CO2 effect on global warming1.  Here is a simple math calculation to show you these scientific equations: 100kg Methane=2,300kg CO2; 2,300kg CO2=1,000 liters of petrol; 1,000 liters of petrol=12,500 km drive (estimating a car using 8 liters of petrol per 100 km), what does this mean?  The answer is that raising a cow equals to driving a distance of 12,500 km; this is the basis of one year greenhouse gas emission. ~Amazing numbers right?

Now let’s take a look at the tannery.  Now the process of how we get the cow to the tannery to the end product is not something that we like to discuss at Colourful Grass as it is as bit too cumbersome. Before leather goods are produced, workers will tan the raw hides to refine the leather and make it durable.  According to Blacksmith Institute’s The World’s Worst Toxic Pollution Problems Report 20112, estimating 2.5 to 4 million people in the world are at risk of Chromium pollution from tannery.  That being said, a lot of the tanneries are established in third world countries where the population is not aware of its effect on their environment and waters. Neither do they have the ability to recover with appropriate resources from such destruction. This is why and how important we believe it is at Colourful Grass to become aware of these statistics and facts so that every person can make a better choice in their purchases.

We believe that utilizing non animal by products in our footwear is a key fundamental to not only improving our environmental footprint but the impact it makes on the people.

Thank you for taking the time to read and visit us at www.colourfulgrass.com

Source: 1. Are cows the cause of global warming? at Timeforchange.org

2. The World’s Worst Toxic Pollution Problems Report 2011

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